Jeremy Dean x Raw Garden Collection

Because 4/20 Deserves a Tour Tee. Jeremy Dean the graphic mastermind behind band tees for Dead & Co., the Rolling Stones, John Mayer, Berthold City, and Jade Tree Records—has spent decades turning fabric into connection. His work isn’t just design; it’s how we find our tribe in a world that often leaves us feeling alone. These shirts speak before you do. They’re the thread that binds us—across generations, genres, and obsessions.

To mark this year’s 4/20, We teamed up with Jeremey for a limited-edition merch drop that hits like a commemorative band tee. Think tour-shirt energy, but for cannabis culture. It’s rebellious, raw, and analog-rooted—designed to connect us, just like the best band shirts always have.

As the world races toward AI and automation, Dean moves in the opposite direction. He slows down. Every piece he creates is rooted in craft—hand-built, analog in spirit, and proudly imperfect. He believes in doing it right, not fast.

That same ethos shaped this collection: bold design, imperfect textures, and cultural meaning stitched into every seam. It’s more than merch—it’s a wearable signal for those who care about what they wear, and what they smoke. Because what you wear—and what you smoke—still says everything.

JEREMY DEAN COLLECTION

It’s a sunny Tuesday afternoon, and Jeremy Dean sits across from me in his workspace, surrounded by stacks of vintage flyers, half-finished designs, and enough band merch to outfit an indie music festival. Jeremy, the graphic designer known for crafting iconic band tees over the last few decades, has been shaping not only the shirts but also the cultural identity of music fans everywhere.

"Band t-shirts are tribal," Jeremy states, leaning back with a thoughtful grin. "You know a lot about a person by what band tee they’re wearing." It's a sentiment anyone who’s ever bonded over a shared musical taste in a crowded venue understands deeply. He laughs, recalling his younger days, "How many times as a kid did I see someone wearing a tee from a band I thought only I knew? I'd stop them immediately, 'Where'd you get that? Who are you?' It’s instant connection."

Band t-shirts are tribal–You know a lot about a person by what band tee they’re wearing.

Jeremy’s designs are more than fabric they’re the threads weaving through generations of music enthusiasts. His work is characterized by bold, blocky aesthetics, vivid colors, and symbols that transcend genres. He explains, "Graphics communicate before words. It’s the ultimate first impression."

Interestingly, Jeremy didn’t initially start as a devoted fan of all the bands he's famously designed for. "The Grateful Dead was something I sort of stumbled into," he shrugs. "I wasn't originally a Deadhead, but their visuals have a unique pull." His journey into merging iconic symbols like the Dead’s lightning bolt with Black Flag’s bars began as personal exploration, combining disparate musical energies into compelling visual harmony. "It was a bit of repetition, energy from both bands, finding common ground. Turns out roadies for Black Flag were Deadheads; there’s a beautiful symmetry there."

Jeremy's collaborations are legendary Dead & Co., John Mayer, and the Rolling Stones, to name a few but one of his latest unexpected partnerships has been with us, Raw Garden. What made the Raw Garden project stand out was the shared ethos. "They care about craft the way I do. No gimmicks. That was the key to the whole thing."

They [Band Tees] mark times and places, significant moments in life.

"They’ve got this stripped-down, pure aesthetic that’s the total opposite of most cannabis branding, which is usually way over the top," Jeremy explains. "With Raw Garden, I leaned into simplicity negative space, quiet details and still make it feel rebellious in its own way."

He expands on the creative approach: "There’s energy in restraint. Raw Garden already had this vibe that really resonated with me it wasn’t trying too hard. It felt honest, and that makes it easy to design for." "Not to sound new-agey," he chuckles, "but if something has energy if it feels good I can just plug into it. I don’t have to force it. I can put the same love and care into it that I would with band merch or a record."

Jeremy is quick to point out that even in an increasingly digital world, his process remains rooted in the physical. "Ideas always starts in the sketchbook," he says. "Even if it ends up digital, I want it to feel like it came from my hands not a machine. I still love working with Xeroxes, cutting things up, layering textures. It has to have a pulse."

But why band t-shirts? "There’s an immediacy to them," Jeremy answers quickly. "They last. You see someone on the street wearing a band you love, and you feel connected. It’s cultural identification; it's emotional." He laughs, "I can't even wear some of the shirts I've held onto anymore, but letting go? Impossible. They mark times and places, significant moments in life."

The conversation drifts naturally into his collecting habits or as he candidly corrects, "hoarding." Jeremy jokes about his method, "I'm not a collector. My friends are obsessive; I'm just barely managing hoarding." Yet, his cluttered shelves serve as vital inspiration. "If I've kept something 20 or 30 years, it's valuable flyers, records, random ephemera," he says, blaming any missing items humorously on his dad.

Through laughs and anecdotes, Jeremy circles back to the essence of his work the shared emotional connection. "A perfect tee isn’t just fabric," he explains passionately, "It’s desire, connection, something you must own because it speaks directly to you."

So, next time you’re pulled into conversation by someone pointing enthusiastically at your faded band tee, you might just have Jeremy Dean to thank for that instant moment of belonging. After all, as Jeremy aptly puts it, these shirts are much more than apparel they're cultural glue, quietly stitching together tribes across generations.

See more of Jeremy’s Work on Instagram: @deansnuts